Bartosz Cruz
AI Business Strategist & Educator
I'm the founder of AI Business Lab and the creator of Sterownia - a workspace where a team of AI agents runs the everyday marketing of a small business while the owner keeps the final say.
I design and ship AI systems that run in production - content pipelines, voice agents, CRMs and a talking humanoid robot. I own the architecture, the integrations and the deployment, and I use AI as my engineering engine, which is how one person keeps this much running.
Selected work
Things I've actually built and shipped - not slides, real products and results.
1,000,000+ PLN
Meta Ads spend managed personally, end-to-end - from creatives to optimization.
Sterownia + CRM
Two production systems I architected and run: the client workspace and the sales CRM behind AI Business Lab.
iOS app
An app for learning AI, shipped solo and published on the App Store.
Polish national radio
Interviewed on Polskie Radio Czwórka (Świat 4.0) about AI and human cognitive skills, May 2025.
Listen →
What I'm working on now
My focus is practical AI for small and mid-sized businesses in Poland: systems that do real work every day and that an owner can understand and control.
Sterownia
A workspace where a team of AI agents writes posts and graphics, runs SEO articles, ads and lead lists for a small business. The owner reviews, the system publishes.
AI Business Lab
My company. Custom AI automation for Polish businesses: sales support, social media, AI phone reception and visibility in search and AI assistants.
Robert Robociński
A Unitree G1 humanoid robot I programmed to hold conversations in Polish, with 1-2 second replies and memory.
How I work with AI
A human approves
AI prepares the work, a person decides what goes out. Silence is never treated as approval.
Measured, not promised
I separate what a product can do from what a specific deployment achieved. Results need measurement; I don't guarantee revenue, rankings or AI citations.
Sources over opinions
When a claim matters, it has a source and a date. When it's my opinion, I say so.
Earlier projects - AI Expert Academy, Dental Business Lab, Calendarios - are listed on the projects page.