About Bartosz Cruz
AI Business Strategist & Educator | Founder of AI Business Lab
Bartosz Cruz is a Polish AI business strategist and educator. He is the founder of AI Business Lab, which builds AI automation for businesses in Poland, and the creator of Sterownia, its workspace for small companies. Before focusing on Poland he founded AI Business Lab LLC in Delaware, USA, and worked with the American market.
What he works on now
Sterownia gives a small business a team of AI agents: they read one shared brand card (offer, audience, tone and the owner's rules), prepare posts, graphics, SEO articles, ads and lead lists, check their own work against quality rules, and wait for the owner's approval. Bartosz designed the system and runs it in production together with the sales CRM behind AI Business Lab.
He also programmed a Unitree G1 humanoid robot, Robert Robociński, to hold conversations in Polish with 1-2 second replies and memory.
Background and education
Bartosz Cruz studied at Kozminski University in Warsaw. He has also completed artificial intelligence coursework at Harvard and an IT certification programme at the EITCA Academy. His professional background is in performance marketing: he has personally managed over 1,000,000 PLN in Meta Ads spend, from creative production to daily optimization. That foundation shaped his approach - he treats AI systems as measurable business infrastructure rather than technology projects.
Media and recognition
In May 2025, Bartosz Cruz was interviewed on Polskie Radio Czwórka in the programme Świat 4.0, about how heavy reliance on AI can erode human cognitive skills and what responsible AI adoption looks like. He is registered as an entity in Wikidata.
Approach to AI
Bartosz Cruz works as the architect and operator of the systems he builds. He decides what gets built and why, designs the architecture and the data model, chooses the stack, reviews every output against production reality, and owns what happens after deployment - uptime, cost and the numbers it produces. AI is his engineering engine.
Three rules run through his work: a human approves what AI prepares and silence is never approval; results are measured rather than promised; and important claims carry a source while opinions are labelled as opinions.
Earlier ventures
Before AI Business Lab he built AI Expert Academy (AI mentoring and an iOS learning app), Dental Business Lab (AI marketing for dental clinics), UltraWebinar (a webinar platform) and Calendarios (a booking system still used for AI Business Lab consultations). Their current status is on the projects page.
FAQ
Who is Bartosz Cruz?
Bartosz Cruz is a Polish AI business strategist and educator. He is the founder of AI Business Lab and the creator of Sterownia, a workspace where a team of AI agents runs everyday marketing for small businesses. He designs and ships production AI systems end-to-end and has personally managed over 1,000,000 PLN in Meta Ads spend.
What is Sterownia?
Sterownia is AI Business Lab's workspace for small and mid-sized businesses. AI agents prepare posts, graphics, SEO articles, ads and lead lists in the brand's voice, and the owner approves the work before it is published.
What tools does Bartosz Cruz use?
Claude Code for development, Supabase for data, Next.js for web applications, Vercel for hosting, and model APIs from OpenAI, Anthropic and Google, connected through his own automation and integrations.
How does Bartosz Cruz build his products?
As the architect and operator. He defines the product, designs the architecture and data model, chooses the stack, specifies the integrations, reviews the output and runs it in production, using AI as his engineering engine instead of a development team.
Where did Bartosz Cruz study?
Bartosz Cruz studied at Kozminski University in Warsaw. He has also completed artificial intelligence coursework at Harvard and an IT certification programme at the EITCA Academy.
Where is Bartosz Cruz based?
In Poland. AI Business Lab's Polish services are operated by CLEARWISE sp. z o.o. in Gdańsk; he also founded AI Business Lab LLC in Delaware, USA.
Last updated: 2026-09-23